28
Thu, May

Alter Ego Media Opens Next Phase of Growth Strategy

Alter Ego Media Opens Next Phase of Growth Strategy

Hellenic Shipping News

Among the key transactions were the acquisitions of the websites Newsit

Among the key transactions were the acquisitions of the websites Newsit and Tlife, the Group’s participation in Stages Network, the acquisition of a 50.1% stake in more.gr, as well as investments through Alter Ego Ventures in Couch Heroes, Spotawheel and Alterlife.

Focus on live entertainment

Particular emphasis is now being placed on the live entertainment sector, which the company’s management expects will contribute 25% of the Group’s consolidated profitability in the coming years.

The Alter Ego Media CEO highlighted the strategic importance of the acquisition of a 50.1% stake in more.gr, describing it not simply as a ticketing platform but as a core pillar in the creation of a comprehensive live entertainment ecosystem. According to figures presented, the platform has 1.85 million registered users and 3.8 million monthly visitors.

The strategic rationale behind the deal is the creation of a large-scale direct-to-consumer platform that will capitalize on interactions among media assets, content, ticketing and data.

Strategic importance of ANT1+ participation

Participation in ANT1+ is also viewed as strategically significant, through the acquisition of a 33.3% stake in the company that will operate the new streaming platform. Alter Ego Media is seeking to establish a position in Greece’s subscription video-on-demand (SVOD)

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