Inside Trump Media’s $2B Bitcoin Strategy: Treasury Assets, Options Bets, and Future Plans
Trump Media and Technology Group (Nasdaq: DJT) disclosed Friday that it now holds $2 billion in bitcoin and bitcoin-related securities, officially confirming one of the largest digital asset treasuries among U.S.-listed companies.
The announcement came via the company’s second quarter of 2025 earnings press release, which also mentioned $3.1 billion in total financial assets and its first-ever quarter of positive operating cash flow. The crypto holdings were first disclosed in a separate press release dated July 21.
The company also said it has allocated $300 million toward an options-based strategy focused on bitcoin and bitcoin-related assets, signaling ongoing intent to expand its exposure. According to the July 21 release, this strategy could allow Trump Media to convert options into spot BTC “depending on market conditions,” and potentially use the resulting positions for revenue generation or further crypto accumulation.
The $2 billion figure cited includes not only spot bitcoin but also bitcoin-related securities, such as bitcoin exchange-traded funds (ETFs), bitcoin trusts, or derivatives that offer BTC exposure. These instruments allow institutional investors to gain indirect access to bitcoin price movements while avoiding direct custody or on-chain interaction.
By combining these securities with spot bitcoin, Trump Media has constructed a hybrid crypto treasury intended to offer both liquidity and resilience.
The second quarter also marked the company’s first quarter of positive operating cash flow, with $2.3 million generated through its media and technology operations. Total financial assets reached $3.1 billion, fueled primarily by the crypto treasury build-up and a recent private placement backed by 50 institutional investors.
CEO Devin Nunes said that the liquidity and “financial freedom” afforded by this capital will help Trump Media pursue a range of product expansions, including a Truth+ streaming bundle, AI integrations, and a planned utility token for payments within the Truth Social ecosystem.
The company also reiterated its goal of launching multiple crypto-focused ETFs and managed investment products.
Trump Media shares (DJT) closed at $16.92 on Friday, down 3.81% on the day and 50.26% lower year-to-date, according to Google Finance data.
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