Year-round tourism is no longer just a strategic ambition for Greece;
Year-round tourism is no longer just a strategic ambition for Greece; in several regions, it is steadily becoming reality.
Major urban centers, regional cities with strong conference and business activity, and destinations offering diverse tourism experiences are showing growing resilience to seasonality. At the same time, even traditionally summer-focused resorts are extending their operating periods, with flights starting earlier in the year and tourism activity increasingly stretching into autumn.
Industry stakeholders note that year-round tourism does not imply uniform demand throughout the year. Instead, it reflects longer operating seasons, better use of infrastructure, and a gradual smoothing of tourism flows.
Athens is leading Greece’s shift toward year-round tourism, with hotels posting modest gains in 2025, according to the Athens News Agency, underscoring the capital’s steady progress as a twelve-month destination. Annual benchmarking data from the Athens-Attica & Argosaronic Hotel Association show performance indicators continuing to rise, albeit at a more moderate pace following the strong post-pandemic recovery.
Demand has improved notably during traditionally quieter periods, especially at the beginning and end of the year. While occupancy rates remain strong compared with other European capitals, average room prices still lag behind competitors, pointing to further room for
Content Original Link:
Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
" target="_blank">Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
